Auto shoppers using a smartphone are more likely to share vehicle information on social media when they have a satisfying online experience with an automotive manufacturer (OEM) or third-party automotive site. According to the J.D. Power 2014 Automotive Mobile Site Study, one-third (33%) of shoppers say they "definitely will" share vehicle information via social media after an exceptional experience (overall satisfaction scores of 901-1,000 on a 1,000-point scale), compared with only 3% of shoppers after a poor experience (scores of 500 and lower). Among shoppers using an OEM or third-party automotive website, 45% say they either "probably will" or "definitely will" share information via social media about a vehicle they researched.