Around the Net
MediaMath Acquires Upcast To Analyze Social Data
- Medium, Thursday, October 16, 2014 11:59 AM
MediaMath has acquired Upcast, a social advertising technology platform, to help agencies and brands tap into digital marketing opportunities through Facebook, Twitter, and other emerging social media companies. In a press release distributed Thursday, MediaMath said that the acquisition brings a range of features for social advertisers to manage engagement, direct response, and mobile campaigns.
