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The Curious Twitter Tale Of Lululemon's Boo-boo In Buffalo

It was an outrage many months in the making, but sports fans of Buffalo finally got mad at Lululemon, taking their outrage to Twitter. The offense? What the retailer thought was an inspiring mosaic at the entrance to the store in Buffalo, N.Y., “Wide Right/No Goal.” (“Wide Right” refers to the missed field goal that kept the Buffalo Bills from winning the 1991 Super Bowl; “No goal” refers to the game-winning goal in triple overtime during Game 6 of the 1999 Stanley Cup.)

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