Around the Net
Macy's Links With Google For Shopping App
- Advertising Age, Thursday, October 23, 2014 9:33 AM
Starting next month, people will be able to use their smartphones to search for products in stock at their nearest Macy's location, via a proximity marketing platform Google rolled out last year. The images include product details like price, size and color, directions to the store, and a link to the item on the retailer's website. Macy's has been testing the local inventory ads in markets like San Francisco.
