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Why To Market To Millennials While They Have Money
- USA Today, Friday, October 24, 2014 10 AM
Middle-class Americans have only $20,000 saved for retirement, just a tad less than the $250,000 they think they'll need during their golden years, per a new Harris Poll study performed by Wells Fargo. A third (34%) of working middle-class adults aren't contributing anything to a 401(k), IRA or other retirement savings plan, per the survey of 1,001 adults, ages 25 to 75, with a median household income of $63,000.
