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Consumers Adopt 'Wait And See' Approach On Big Purchases
- Marketing Week, Friday, October 31, 2014 6:45 AM
The latest figures from GfK's consumer confidence index show that propensity to make a big purchase fell by five points in October compared to September to -5. This was despite a three-point increase in how confident people are that their personal financial situation will improve over the next 12 months. It predicts that electrical goods will see "steady if not spectacular" growth.
