Terry Cohen joined the 4As as senior vice president, media & media research, a new role designed to help activate and deliver on the organization's member outreach plan and capability build in
media. Most recently, Cohen served as senior vice president, strategy & analysis at Digitas. Cohen, who has 18 years of industry experience, also worked at Publicis Vivaki on the Kraft business
where she led research for the entire Kraft media account, which at the time included both Mondelez and Kraft Foods.
