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The Sun Dips Below 2m Circulation For The First Time

Print sales of The Sun dipped below two million a day for the first time in its modern history last month. Average sales of the paper dipped 8 percent year-on-year to 1,978,324, making it still the UK's best-selling daily. Publisher News UK is expected to release an update later this month on the progress of the paper's digital subscription strategy, which may soften the blow of falling below two million. The Times was again the best-performing UK national daily newspaper to grow print sales year-on-year in October.

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