• by Amy Corr  @MediaPostOTL, November 11, 2014

Casual footwear marketer Crocs Inc. has tapped McKinney as its global advertising agency of record, effective immediately. The agency will provide everything from creative and strategy support to media activation and brand management for all Crocs shoe collections, which include more than 300 seasonal footwear styles sold in more than 90 countries. McKinney’s branding and marketing efforts around Crocs’ existing “Find Your Fun” positioning will be led out of New York and will focus on markets in the U.S., China, Japan, South Korea, the U.K., and Germany.  "We were impressed by McKinney’s attention to detail, creative and strategic thinking and worldwide approach to the Crocs brand,” said Terence Reilly, vice president of global marketing at Crocs. “We’re excited to begin working closely with McKinney to debut this new thinking across the globe in 2015, and attract new customers to our incredible brand while furthering our loyalists, who purchase more than 50 million pairs of Crocs each year.”