Airbnb's new magazine, Pineapple is meant to bring the brand offline. The magazine is the company's web site and also it will be delivered to hosts around the world (there are 18,000 free copies
available). The company has also forged a deal with Zazzle to create Airbnb-branded merchandise. The inaugural issue is 128 pages, and ad-free, with each issue focused on three cities.
Read the whole story at Fast Company »
