NEW! Kmart 'Joes' Are Back This Holiday Season With 'Jingle Bellies'

by Amy Corr @MediaPostOTL, November 26, 2014

From ball-shaking to belly-shaking. Kmart's "average Joes" are back again this holiday season. Last year, the men made holiday music by shaking their junk; this year, the men have been eating heartily, giving them stomachs big enough to play Jingle Bells on. This time around, the men are wearing Joe Boxer men's sleepwear. The routine wouldn't be complete without a tip to last year's successful video, so the spot ends with the middle man losing his pants, revealing smiley-face boxers and a quick shake. See it here. And if you can't get enough of the Joes, check out the Jingle Joe Jingle Maker. FCB Chicagocreated the campaign.

ad campaign, holiday, retail, tv

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