Primedia announced that it has named
LAWRENCE C. BURSTEIN as the publisher of
New York Magazine. As publisher, he will be responsible for managing the sales and marketing teams
for
New York magazine and for heading the magazine's NYMetro sales force for its online platform, www.nymetro.com. Burstein has served as the chief operating officer and publisher for Jungle
Media Group and executive vice president, Consumer Magazines for Ziff Davis Media. He has also been the publisher of such leading consumer magazine titles as
US Weekly, Esquire, The New Yorker,
SELF and
Elle.