• The Drum, Monday, December 8, 2014 3:34 PM

“Online marketplace eBay is to run an ad trading experiment next year which will see it cease all regular ad deals to focus solely on programmatically traded campaigns for one week,” reports The Drum.

eBay will begin the experiment in the UK during the third week of February 2015, per The Drum, with participation from brands including O2.

“The move will mean advertisers will only be able to buy ad inventory, spanning 1.5 billion weekly impressions, across eBay’s UK site using its programmatic technology for that week,” explains The Drum.

Read the whole story at The Drum »