announced that JEFF GIACCHETTI
has joined the firm as account services executive. In this newly-created position, Giacchetti will spearhead EarthQuake’s new-business initiative and account management activity in the sports category. Giacchetti joins EarthQuake from VNU Business Marketing, where he developed and managed advertising and marketing campaigns for accounts such as Reebok, Benetton, Skechers, Major League Baseball and the National Football League. Before joining VNU in 1998, Giacchetti was an account executive/media buyer for TAM Communications.