ERICKA NELSON has joined Optiem LLC as a senior account executive. In her new position, Nelson will be a member of the account team for a number of Optiem clients, including Moen, Proforma, The City Club and Sherwin-Williams. Prior to joining Optiem, Nelson held a number of project management positions with several brand identity and design firms in the Milwaukee and Minneapolis areas, most recently at Hanson Dodge.
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