• The Drum, Friday, December 12, 2014 7:04 AM

The UK has suffered a nine percent drop in social media use among adults in the last 12 months, according to an Ofcom study. In the online survey of 9,065 consumers from nine countries; France, Germany, Italy, the U.S., Japan, Australia, Spain and China, the UK saw the greatest decline of social media among adults. In the 12 months following September 2013, UK adults accessing social media at least once a week dropped from 65 percent to 56 percent. The U.S., on the other hand, saw a less severe drop of 56 percent to 54 percent.

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