Around the Net
State Farm Taps Image Recognition for App
- Mobile Marketer, Monday, December 15, 2014 12:05 PM
State Farm is leveraging object recognition technology and partnering with Edmunds.com to launch the CarCapture mobile application that allows users to snap a photo of the back of a car and instantly receive detailed information. Consumers will be able to use mobile to make a more informed purchase decision when browsing for vehicles and be assured that they will be accessing up-to-date information on the car of choice, including make, body type, model and year range.
