JOE ADNEY: Initiative

Initiative, Los Angeles, has hired JOE ADNEY as senior vice president, group account director. Adney will be responsible for overseeing agency activities on some of the region's key retail and entertainment accounts. Prior to joining Initiative, he served for five years as senior director, marketing for Baskin-Robbins, an Initiative client. Before that, Adney was the director of marketing for Disney Interactive.
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