Around the Net
Brand New Zealand Needs Push
- Stuff.co.nz, Monday, December 22, 2014 9:51 AM
New Zealand was a business it would be "pathetically" under-spending on marketing, says New-York based co-founder of communications firm SweenyVesty, Brian Sweeney. He says this is the time for action because the South Pacific nation has never had as much visibility as it has now. "Just recently there was the appointment to the UN Security Council, the All Blacks game in Chicago, the Hobbit, and Lorde doing phenomenally well. Everybody wants to come to New Zealand and they know a lot more about New Zealand than they did 20 years ago."
