BIZ DEV: China Mist Iced Tea Names Santy As Digital, Social Media AOR

Santy was named agency of record for China Mist Iced Tea, tapped to handle branding, social media management, digital marketing, content strategy, public relations and creative services. As part of China Mist Iced Tea's rebranding initiative, Santy will design a new logo and help expand their social media footprint and brand engagement online. "We are thrilled to welcome China Mist Iced Tea back to Santy," said Dan Santy, President and CEO of Santy. "With strong roots in the Southwest, China Mist Iced Tea truly sets the standard for the iced tea experience in restaurants. It presents a wealth of opportunity and we are thrilled to help in this effort of revitalizing their brand." Santy was introduced to the brand about 20 years ago when they were tasked with publicizing China Mist Tea as the first to introduce Fresh Brewed Iced Green Tea to food service. The company eventually brought their marketing efforts in-house but are looking to Santy again, this time as a complete extension of their marketing team.
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