has named KENNETH CASSAR
as director of strategic analysis. Cassar will oversee a team of senior analysts that provides Nielsen//NetRatings clients with value-add ecommerce and media measurement and analysis. Before joining NetRatings, Inc., Cassar served as manager of strategic consulting at Modem Media where he designed market research plans for one of the world's largest IT services firms. Prior to Modem Media, he was a senior analyst at Jupiter Research.