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Why Marketers Need Content Analytics
- WordStream, Wednesday, January 7, 2015 3:14 PM
As marketers continue to get more comfortable with content marketing strategy and tactics, finding the best way to measure the effectiveness of content continues to plague the industry. Larry Kim believes marketers need a metric he calls content analysis needs to help understand how well your content resonates with audiences, converts lookers to buyers, and works toward the achievement of your business goals. He explains.
