Google has introduced a method to integrate store visits into AdWords. Larry Kim explains how Google's Store Visits -- an AdWords Estimated Total Conversions enhancement -- are estimated and
integrated into the platform based on aggregated, anonymous data. It's done from a sample of users who have enabled Location History on their device. The data is then extrapolated to represent a
larger population. He believes that
knowing where sales came from doesn't give marketers more sales, but using that knowledge to optimize the overall ad spend could. He tells us how.Read the whole story at Search Engine Watch »
