JOE FIVEASH: The Weather Channel Interactive
by Jan 27, 2004, 12:00 AM
The Weather Channel Interactive has named JOE FIVEASH senior vice president and general manager, responsible for the overall leadership of the interactive division. Fiveash replaces DEBORA WILSON, who was recently promoted to chief operating officer for The Weather Channel Networks and The Weather Channel Interactive. Additionally, PETER GREEN, who formerly managed weather.com ad sales activities for the New York territory, will now head up weather.com's national ad sales efforts; PAUL IAFFALDANO, previously chief revenue officer of weather.com, now serves as senior vice president of network sales and advertising product development.