Synovate, a global research firm, has named
JERRY BRANDT as head of its new media and entertainment research unit for the Americas. Before joining Synovate, Brandt had served as a
national industry director of the KPMG Consulting media & entertainment and digital media groups where he worked with Fortune 500 clients. In his new position, Brandt will be responsible for expanding
the company's services in pre-release in-theater movie testing, entertainment and media custom research, and television trailer and promotion testing.