JOHN A. GRECO JR.: The Direct Marketing Association
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Jul 13, 2004, 12:00 AM
The Direct Marketing Association (DMA) named JOHN A. GRECO JR. president and CEO. Greco, former president-CEO of the Yellow Pages Integrated Media Association and a longtime marketing executive, will take over on August 16, succeeding H. ROBERT WIENTZEN, who will retire following nearly eight years as the Association's chief.
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