‘Unsolicited materials’ such as leaflets were where parties spent most in 2010, and probably will be again in 2015 thanks to the rise of smaller parties and the
Conservatives’ unassailable ad budget. The so-called ‘long campaign’ for the May 2015 general election has now begun, meaning political parties’ marketing
spending has come under the scrutiny of the Electoral Commission. According to Labour, the Conservatives are expected to spend three times more than them before polling day.
Read the whole story at Marketing Week »
