• by Amy Corr  @MediaPostOTL, January 26, 2015

Santy was added to Delta Air Line's agency roster, tasked to conduct social listening, especially from a millennial audience. The agency will evaluate conversations going on across social media sites, blogs, review sites and Delta's own channels. The process will help determine themes and attitudes of key traveler segments, helping the brand market to these audiences in more meaningful ways. Once complete, insights and recommendations will be provided for Delta’s social and digital campaigns. Delta spent $62 million on measured media in 2013 and $35.3 million between January and September of 2014, according to Kantar Media. Additional Santy clients include Peter Piper Pizza, Paradise Bakery & Cafe, China Mist Iced Tea and Harvest Snaps.