CP+B Miami hired Gustavo Sarkis as executive creative director. Sarkis will lead the creative department on all accounts, which includes Infiniti Mexico and Latin America, The Miami Dolphins, Tork,
Mission 22, The Underline and agency developed products Papa's Pilar and Angel's Envy. Sarkis joins CP+B from TBWA/Chiat Day where as a creative director he was an important part of the team that won
the pitch for the Adidas World Cup campaign. His recent campaigns include the Gatorade spots "50" which showcases 50 years of sports in 60 seconds for the brands 50th anniversary, and "Fixation" where
Kevin Durant and Dwayne Wade face off against one other fueled by Gatorade. A native of Brazil, Sarkis started his career at Almap/BBDO Sao Paulo where he handled creative on AB-Inbev, Havaianas,
Gillette, Pepsi and Volkswagen. "Our success has always been about the work. That's why Andrew Keller and I have really focused on identifying and recruiting a few leaders who have demonstrated that
they can produce brilliant stuff," said Chuck Porter, Chairman of CP+B. "Gustavo has a real understanding of culture, and an extraordinary feel for making an emotional connection between a brand and
its audience. He has a strong entrepreneurial spirit so it seems especially fitting that he should lead our Miami office, where it all began. As the agency grew, so did Miami. Today, the city is a
magnet for global creativity and a great resource for multi-cultural talent. Gustavo is the perfect person to help us take advantage of that.
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