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London Commuters Greeted By Sky Atlantic's Polar Bear

  • Marketing, Wednesday, January 28, 2015 7:19 AM

Commuters across the capital received a shock yesterday morning -- when Sky Atlantic set loose a life-sized polar bear on the streets of London to promote its new Arctic crime drama "Fortitude." The 8-ft fully animated polar bear was seen roaming parks, landmarks and underground tube stations today as the TV network promoted its new series. Designed to be realistic, Sky Atlantic said the bear took 19 designers two months to construct. Is being operated by two character actors from famous West End show "War Horse."

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