Around the Net
Engage Merges Fantastic Thinking Into PAA
- Campaign, Friday, February 6, 2015 6:54 AM
The 25 Fantastic Thinking staff will become part of PAA, boosting its user experience department and customer engagement offering. The agencies previously collaborated on brands including Sainsbury’s and MTV. All of Fantastic Thinking’s standalone clients, including News UK (web and mobile app), Corinthia Hotels (web) and Youth Hostel Association (web), will transfer to PAA. PAA has appointed Martin Bui, the lead UX architect at OgilvyOne, to head the new UX department.
