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InterContinental To Target Affluent Leisure Travellers

  • The Drum, Monday, February 16, 2015 9:20 AM

InterContinental Hotels, the luxury brand of the InterContinental Hotels Group, has embarked on a three-year campaign to target affluent leisure travellers for the first time, having previously focused on business guests. The Secrets of the City campaign revolves around the idea of ‘Insider Experiences’ across food, culture, art and fashion which have been curated by the managers of individual hotels. Brand Director Clare Chapoulet told "The Drum" the leisure traveller accounts for circa 52 per cent of InterContinental’s European business.

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