The typically press-shy Apple and its head designer Jony Ive open up for a seriously intimate New Yorker profile. Ive says, “I’m shy,” but the company’s aloofness is generally
considered to be a form of control and perfectionism -- threads that run through everything Apple produces from its public image to its gadgets. As sources tell The New Yorker, however, Ive and his
colleagues are feeling the pressure. In anticipation of Apple’s forthcoming smartwatch, Ive is facing “a level of expectation and anticipation that [is] preposterous,” -- or so he
recently said, according to his friend and filmmaker J. J. Abrams.
Read the whole story at The New Yorker »
