Ted Baker is introducing new 24/7 beacon technology to its Westfield White City store that enables customers to communicate with in-store mannequins via their smartphones as the creator predicts
the technology can become commonplace within UK retailers. Customers who download the free Iconeme app (for Android and iOS) will receive a push notification when in a 50m range of a Ted
Baker’ bluetooth enabled mannequin.Read the whole story at Marketing Week »
