Around the Net
Cox Taps TubeMogul For Video Ad Sales
- Wall Street Journal, Tuesday, February 24, 2015 9:45 AM
“Cox Media and TubeMogul have entered a unique partnership that will enable ad buyers to purchase linear TV ads and Web video ads via the same digital interface,” reported the Wall Street Journal. “At the same time, Cox’s local ads sales force will be able to sell local TV ads along with Web video ad space from a variety of sites, such as YouTube, Crackle and MLB.com.”
The announcement comes one year after Cox Media announced it would sell a select number of linear TV ads programmatically via clypd.
