• Campaign, Wednesday, February 25, 2015 6:49 AM

Ciaran Quilty, the small to medium-sized business regional director for EMEA at Facebook, told Campaign that the launch of the Ads Manager app is a response to customer feedback asking for more mobile tools. The app, which is available from today for iOS, will allow businesses to create ads, track ads, manage ad budgets, look at the performance of their ads, and receive push notifications. Quilty said that an increasing number of businesses had been asking Facebook to create a "simple, easy and effective" way to use the site for ads.

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