Bob Chunn, a former vice president at Borders Group, the book giant that went out of business in 2011, believes there's money to be made from the book industry
and has been meeting with angel and venture capital investors to help launch his startup ContentOro. He wants to license book content from publishers and sell it to
Web sites in need of content. Seed funding will enable ContentOro to build its own online marketplace, where potential customers can use search terms and phrases to find content they
want. Each customer will have sole use of purchased content, which will help search engine optimization tools direct people to their sites. Read the whole story at Crain's Detroit Business »
