SMG Performance Marketing, part of Starcom MediaVest Group, announced today that it has hired Dan Matarelli as its new vice president, director. In his new role, Matarelli will manage the Chicago
Performance Marketing office along with Kathryn Dillon, and lead various PM account teams He most recently worked at Caterpillar as global customer experience & marketing director, eCommerce,
where he helped build Caterpillar's international eCommerce presence. Prior to that, he worked at Novartis Pharmaceuticals as a marketing and sales consultant. Matarelli is also a Starcom/Leo Burnett
alum, having worked on clients such as Philip Morris and Miller Brewing Company.
