Around the Net
Valspar In Color Blindness Effort
- Chicago Tribune, Thursday, March 26, 2015 9:41 AM
Valspar Paint and ad agency FCB Chicago have launched a website about color blindness, and how you can cure it with a pair of $349 glasses. The campaign includes a four-minute video where those affected by the inherited condition tell their stories and then don the specs, made by California-based EnChroma. There's a social #ColorForAll element, where people affected by colorblindness can share their stories. Some get the EnChroma glasses.
