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Peet's Coffee & Tea Launches Iced Coffee Made From Fresh, Brewed Coffee
- San Francisco Chronicle, Thursday, March 26, 2015 9:41 AM
On Wednesday, Peet’s Coffee & Tea, the company that introduced America to dark roasts, began selling a new crushed-ice coffee drink it calls Javiva. The company will tout the drink as made from fresh, brewed coffee. The marketing is meant to distinguish the beverage from the category-typical “blended iced coffee,” made made from coffee power, syrups, extracts and sweeteners. The company is touting its difference as it concentrates on expanding into major urban markets like Chicago and Washington.
