Around the Net
Amazon's Dash Button Timing Was 'Stroke Of Genius'
- Adweek, Wednesday, April 1, 2015 8 AM
For a few hours on Tuesday, social media users were puzzled over whether Amazon Dash was an actual, Internet-of-Things invention or an early April Fools' Day joke. "Despite this [confusion], it is a stroke of genius the way it was introduced," contended David E. Johnson, CEO of Strategic Vision LLC, a public relations and branding agency, who also noted Dash's debut was favorable in comparison to the tepid response received by Amazon's Home Services division, which launched Monday.
