• Marketing Week, Monday, April 13, 2015 7:41 AM

Brands have just 12 minutes to win over consumers and usher them to the checkout when shopping online. This is the average time a consumer will spend browsing before making a purchase or moving on, according to a study of 1,000 online shoppers by agency Tangent Snowball. It shows the effect of poor e-commerce strategies on consumers and what brands could be doing to get those consumers to the checkout, including personalisation, improving experiences online by identifying pain points and understanding what drives people to purchase online.

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