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Jewelry Retailer Generates Sales with Beacons
- Mobile Commerce Daily, Wednesday, April 15, 2015 9:50 AM
Chinese jewelry retailer Chow Tai Fook leveraged a combination of beacon-supported location and proximity marketing with the WeChat mobile text and voice messaging communication service to generate sales of more than $16 million, pointing to the potential for retailers and brands to accurately communicate with customers in the physical space through their phones. The jewelry brand worked with beacon-provider Sensoro to deploy the low-energy, low-cost transmitters in 237 Chow Tai Fook stores in four cities in China through Tencent’s WeChat. The campaign, which distributed e-coupons to users who had activated a “shake” feature on phones in stores that had installed beacons, highlights the advantages of working within an app instead of requiring consumers to download a retailer’s brand application.
Great article. Thanks for sharing. It's really interesting to see how WeChat's proximity feature has boosted China's Beacon market. And its really great to hear how WeChat went ahead with a pull approach in order to ensure that they don't hurt consumer experience. Challenges such as inability to endure the relevance of offers because of lack of background information on consumer and multiple beacon management issues can be handled by opting for a beacon-platform such as Beaconstac. However, even today many marketers are yet to think of leveraging beacons for their business. If you are one among them, you can try asking your boss to try a DIY proximity marketing project with our app to see beacons in action, without having to invest in creating a campaign.We have compiled a perfect pitch that will help you present a strong case for beacons here: http://blog.mobstac.com/2015/04/convincing-your-boss-for-a-beacon-pilot-project-here-are-3-tips-for-you/