• Mobile Commerce News, Wednesday, April 15, 2015 9:50 AM

Mobile commerce is finding success in the Philippines. Euromonitor International, a business intelligence company, suggests that this is because of the growing smartphone penetration in the country. The Philippines is one of the countries in the Asian market that is leading the charge in mobile commerce adoption. This has to do with the growing number of young, tech-savvy consumers that are relying heavily on their mobile devices in their daily lives. According to Euromonitor International, a digitally-connected population is leading to a major rise in both the Philippines and Thailand. Together, these markets are expected to see their mobile commerce sectors reach $9 million by 2018. In the Philippines, consumers are showing particular favor for online shopping options, especially those that cater to mobile devices. There are many factors that are contributing to the rise of mobile commerce in the country, but telecommunications companies may be having the most impact in this regard.

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