Around the Net
Pepsi Challenges Consumers To Redesign Can
- Brand Channel, Friday, April 17, 2015 10:10 AM
Pepsi has partnered with fashion designer Nicola Formichetti for its “Live For Now” Design Challenge, encouraging consumers to redesign the brand's iconic can. The campaign and contest, which will accept submissions through May 13, includes a $1 donation to the Liter of Light organization for every use of the social media hashtag.
