• Chain Store Age, Friday, April 17, 2015 10:10 AM

Nordstrom is number one in a study ranking the social media performance of department stores. The study, The Rival Results Index, by digital marketing analytics company Rival IQ scored 12 high-end department stores based on their social media performance during first quarter 2015. Macy’s followed Nordstrom in the overall rankings, with Harrods (London), Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman rounding out the top five. Nordstrom achieved top honors in five of these six categories studied: social presence, social audience, social total engagement, average engagement rates on Twitter, Facebook and Instagram and top social content across the three platforms.

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