Around the Net
McDonald's Owners Doubt 'Create Your Taste'
- Burger Business, Monday, April 20, 2015 9:30 AM
McDonald’s franchisees are not optimistic about management, even with the new leadership under Steve Easterbrook. A Janney Montgomery’s Scott survey of McDonald’s owners finds them even less optimistic than they were a year or even a one month ago. One franchise owner says the brand “has jumped the shark.” At a “Turnaround Summit” with operators earlier this year, owners were not impressed with the ideas like “Create Your Taste” customization platform.
