Around the Net
Florida Citrus Mulls Federal Program For O.J.
- Sarasota [Fla.] Herald Tribune, Monday, April 20, 2015 9:30 AM
Florida citrus officials are trying to establishing a federal program to promote orange juice. Issues remain. “If we're really assessing the processor and asking it to contribute money into generic advertising at the expense of brand advertising, I'm not sure that makes sense,” said Michael Haycock, Citrus Commission member and retired executive for Tropicana Products Inc. At issue is whether Florida citrus wants to create a federal promotion program for orange juice.
