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Ford Loses Silver, Mints Gold
- Automotive News, Wednesday, May 6, 2015 9:23 AM
Back in 2008, when gasoline prices were at historic highs, Ford initiated plans to transform three truck plants into launching pads for a “small-car offensive.” Maybe Ford should have hanged fire. It is cutting hundreds of jobs at one of the converted plants, but set an April record for trucks and SUVs. The new F-150 is enjoying transaction prices up $3,200 from a year ago to an all-time high. Ford raised its N.A. profit-margin projections from $8.5 billion to $9.5 billion this year.
