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Why Mickey D's Needs More Franchises

Franchising more stores was one way McDonald's has recently said it could get its books in order. Doing so will raise stock prices, because third-party ownership eliminates fixed costs. A USA Today analysis shows that DineEquity, Popeyes, Domino's, Sonic and Wendy's have both the most franchise percentage and higher five-year gains, on average than those with the lowest franchise percentages. 

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